Public Viewing 2022
World Cup experienced up close
With us the Public Viewing of the World Cup 2022 took place from 20.11. – 18.12.2022. The heart of the Public Viewing Zurich was the arena for 1,500 football fans with an over 80m2 large mega screen and a beer garden with two large screens. One could thus decide in which ambience one wanted to immerse oneself.
At the end of the World Cup, we had a total of over 14,000 fans visiting us and 20,000 tickets generated. For all the Swiss games, we achieved a sell-out of just under 2,000 fans. At the final match, we welcomed 850 fans.
With Sally & Friends AG, organizer of Moon & Stars in Locarno, we had the pleasure to work with them as a co-partner. A cooperation that brought many inspirations, ideas and implementations from both sides.
Our food mile offered a variety of experiences, which were free of charge for all visitors. It was also possible to book exclusive lounges for up to 12 people. Nobody went home hungry – various food trucks and beverage stands provided culinary variety.
Photos: Adrian Bretscher and Tobias Schmid