Public Viewing 2022
World Cup experienced up close
We hosted the Public Viewing of the World Cup 2022 from 20.11.-18.12.2022. The heart of the Public Viewing Zurich was the arena for 1,500 football fans with a mega screen of over 80m2. Those who preferred something more cozy could reserve a table in the beer garden, which was also equipped with two big screens.
After just under a month, over 14,000 visitors and sold-out Switzerland games, a successful project, which was set up together with Sally & Friends AG as a co-partner, came to an end.
The food mile offered a variety of experiences, which were free of charge for all visitors. It was also possible to book exclusive lounges for up to 12 people. Nobody went home hungry: various food trucks and beverage stands provided culinary variety.
Photos: Adrian Bretscher and Tobias Schmid